Kursplan
Day One
• Introduction to what is a Press Conference
• When to Hold Press Conference
• Why is a press conference important
• Pros and Cons of a Press Conference
• Press Conferences in Business
Day Two
• Planning a Press Conference
• Write and distribute the press release
• Execution of a press conference
• Managing the press conference
• Handling the Media Enquiries
METHODS
- Role-playing
- Self-assessment tests
- Exercises in groups
- Individual work
- Practice sessions
- Lectures
- Discussions
LEARNING OUTCOMES
- Understand the principles of effective of Press Conference.
- Important of Press Conference.
- Develop strategic approaches in Planning and Managing Press Conference
- Understand the use of tools such as press releases, press kits to support publicity programs
- Organize and manage press conferences to achieve maximum results
- Deal with the media in interview and Q&A situations
Krav
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Prerequisites:
There are no specific requirements needed to attend this course.
Who should attend
• Managers and Executives
• Executive who need to gain a better understanding of PR tools like press releases, press kits and press
Conference
• Those who wish to learn how to handle media interviews to achieve positive results
• Media or Event Corporate Representatives
• Professionals wishing to pursue a career in public relations to better achieve organizational goals
• New Hirers
Testimonials (4)
Vertens åpenhet, humor, tilnærming og kunnskap
Justyna - e-file
Kurs - Mindfulness Workshop
Machine Translated
Det var en nyttig erfaring både fra et profesjonelt og personal synspunkt. Treneren var svært kunnskapsrik og ga oss viktig informasjon til bruk på arbeidsplassen, men også i privatlivet. Jeg var i stand til å reflektere over mine egne karaktertrekk og de til menneskene rundt meg og gjennom dem, dra nytte av eller forbedre meg selv. Stressmestringsøvelsene var enkle og nyttige å bruke.
Sara Sertori - ASSTRA Forwarding AG
Kurs - Stress Management and Prevention
Machine Translated
Vil takke trener Abhi for denne fruktbare opplæringen. Setter pris på at han prøver å bli kjent med alle deltakerne slik at han bedre kan imøtekomme opplæringen til våre behov. Elsker hvordan det var en balanse mellom teori og aktiviteter som holder oss engasjerte. Og hvordan innholdet var rett på sak og konsist.
Rainey Clarecia - Talentvis
Kurs - Communicating and Influencing - For Managers and Team Leaders
Machine Translated
Due to the activities from each content, I understood their main ideas/ concepts very well within a short time. I would like to say that the activity reflects on not only our current situation but also how to advance the skill & knowledge effectively and efficiently.