Understanding Your Brand and Your Business Training Course

This instructor-led, live training in Norway (online or onsite) is aimed at beginner-level / intermediate-level / advanced-level professionals who wish to attract top international candidates with minimal effort.

By the end of this training, participants will be able to:

• Go From a Briefing Call to a SAM
• Design Modern and Catchy Job Descriptions
• Apply Employer Branding & EVP Strategies
• Post Single or Multiple Job ADs
• Receive a Tailored Long-List

A brand's digital presence is vital for a business's survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The sum of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage in business with you.

Conducting an online brand audit has become standard practice for businesses looking to evaluate and strengthen their brand positioning within a specific market.

In addition to assessing the strengths and weaknesses of your brand's owned online assets, this audit dissects how your brand is discussed on online channels that your business does not own, thereby evaluating brand perception.

By the end of conducting an online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other disciplines within an organization; from customer experience and online user journeys to uncovering insights and developing marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Norway (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals who want to build and manage online communities, develop impactful content strategies, and boost brand engagement.

By the end of this training, participants will be able to:

• Identify target audiences and customize social media strategies accordingly.
• Choose the most suitable social media platforms based on business objectives.
• Develop effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Create paid ad campaigns and evaluate their success.
• Engage and moderate online communities effectively.
• Manage social media crises and preserve brand reputation.
• Implement ethical best practices and social media policies.

This training program is ideally suited for professionals engaged in Digital Marketing and strategic planning. It encompasses the fundamental concepts necessary to establish a strong presence in digital media. The course offers delegates an overview of core digital marketing principles, ranging from mobile and social media marketing to Email marketing, PPC, and SEO. Upon completion, participants will grasp the critical role of analytics and effective strategy, reinforced by practical examples.

This training is ideal for professionals engaged in digital marketing and strategy development.

The curriculum covers the essential concepts needed to establish a presence in China via digital media. It introduces fundamental digital marketing principles, ranging from mobile and social media marketing to email campaigns, PPC, and SEO.

By the conclusion of the training, participants will grasp the significance of analytics and strategic planning, supported by relevant examples.

This instructor-led, live training in Norway (online or onsite) is designed for general staff members at the beginner-to-intermediate level who wish to master the fundamental concepts of digital marketing, direct marketing strategies, and the effective use of SaaS tools.

Upon completion of this training, participants will be able to:

• Develop a comprehensive understanding of digital marketing within the SaaS industry.
• Acquire practical skills for executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan specifically tailored for SaaS products.

Digital sales integrates proven sales methodologies with contemporary digital platforms to effectively connect with, engage, and retain customers. This training provides participants with actionable strategies and tools to enhance their digital footprint, elevate the customer experience, and achieve tangible business growth.

Delivered by an instructor either online or onsite, this training is designed for sales professionals at beginner to intermediate levels who aim to strengthen their digital selling capabilities and customer engagement skills to secure better results in online markets.

After completing this training, participants will be able to:

• Utilize digital channels strategically to attract and convert new customers.
• Conduct professional and engaging online sales interactions.
• Foster customer loyalty through consistent and tailored follow-up.
• Implement digital tools to optimize customer relationship management.
• Apply practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and group discussions.
• Practical exercises utilizing digital tools and real-world scenarios.
• Simulations of authentic sales interactions.

Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

Over the course of 7 hours, participants gain a comprehensive understanding of the Google advertising ecosystem, including where to place ads and the advantages of various ad formats.
This training is highly practical, with participants spending the majority of their time working directly within their Google
Ads account. Here, they manually configure the campaign under the guidance of the instructor.
Beyond setting up the campaign, learners will also master post-launch optimization techniques to ensure satisfactory results.

The session is led by an industry practitioner who actively runs advertising campaigns on Google. The final 30 minutes of the course are reserved for a Q&A segment, giving participants the chance to receive answers to specific questions about advertising on Google Ads.

Target Audience:
This Fundamental Google Ads course is designed for individuals who already possess a foundational understanding of internet marketing and wish to expand their expertise by mastering the largest Google advertising platform.

This live, instructor-led training in Norway (online or onsite) is designed for marketing professionals who wish to use Google AdWords to launch marketing campaigns.

Upon completion of this training, participants will be equipped to:

• Execute Google AdWords campaigns that generate high-quality leads.
• Develop Google AdWords campaigns aimed at boosting sales.
• Deploy bidding strategies to maximize return on ad spend.
• Enhance current marketing efforts using Google AdWords.

This instructor-led live training in Norway (online or onsite) is designed for intermediate marketing professionals who wish to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Key Learning Outcomes:

• Understand the full range of possibilities available in internet marketing
• Gain insight into the specific features of advertising platforms and appreciate the critical roles of SEO and analytics
• Learn how to develop a marketing strategy tailored to your personal goals and your company’s needs
• Acquire knowledge of the specifics involved in building strategies and establishing operational processes
• Understand how to effectively collaborate with other digital agencies

Skills Gained

• Strategy preparation
• Evaluating strategy performance
• Ability to select priority platforms relevant to your field
• Constructing effective cooperation processes with agencies and evaluating their outcomes

Professional Attitudes

• Conscious management of marketing activities (whether handled by an internal team or an agency) and the preparation of digital strategies
• Confidence in executed activities and awareness of the steps and tests performed

Overview

This intensive 5-day programme is designed to enhance delegates' capabilities in strategic thinking, planning, and management, covering the tactical and operational necessities for successful execution within high-pressure environments. The curriculum addresses critical challenges such as conflict resolution, change management, leadership qualities, and team motivation. Through interactive case studies and industry-specific examples, participants are encouraged to exchange experiences and challenges to formulate practical, work-oriented solutions that can be immediately applied in their professional roles.

The primary goal of the programme is to empower executives with the ability to scan the business landscape to identify profitable opportunities and devise strategies for securing a competitive edge in an increasingly competitive market. Additionally, the programme offers insights into leadership best practices and behaviours that strengthen executives' capacity to navigate the complexities and uncertainties associated with managing high-performance organisations.

Learning Objectives

Upon completion of this course, delegates will be able to:

• Identify and describe the primary challenges faced by an organisation;
• Explain various approaches to organisational development planning;
• Analyse the current business environment and its influences on the organisation;
• Assess resources both internal and external to the organisation;
• Explain different approaches to managing strategy and its integration into the business plan;
• Evaluate alternative development strategies to recommend those most suitable for the firm's needs;
• Apply a deeper understanding of strategic development plans;
• Objectively discuss the risks, benefits, and costs associated with implementing a new strategy, including team conflict management;
• Define approaches to managing identified risks;
• Analyse the potential positive and negative impacts on the firm resulting from the new strategy;
• Design policies, systems, and processes to successfully implement emergent strategic plans;
• Cover the key steps in change management;

Who Should Attend

• Product/Service Managers
• Newly appointed and established Managers and Team Leaders
• Heads of Operations
• Senior Bank Managers
• Human Resource Managers
• Operations Managers
• Marketing Managers

Methodology
The course comprises facilitated workshops, enriched by case studies drawn from published real-life examples and practical experience. Attendees will have opportunities to work in small groups to synthesise ideas and strategies, applying the material to the context of their own organisations or departments. Open forum discussions will also be a central component.

This course is designed for decision-makers whose primary role is not to perform calculations or analysis themselves, but to comprehend these processes and select appropriate statistical methods for an organization's strategic planning.

For instance, a participant may need to decide how many samples must be collected before determining whether a product should be launched.

If you require a longer course that covers the fundamentals of statistical thinking, please review our 5-day 'Statistics for Managers' training.

In this instructor-led live training in Norway, we guide new managers through the essential concepts of strategic thinking, applying theory through task-based activities grounded in real-world scenarios. Participants have a unique opportunity to adopt new mental models, apply key concepts to resolve issues, reflect on the relevance of these principles to their own roles, and exchange perspectives with the instructor and fellow trainees.

This training programme is tailored for investors, business owners, directors, managers, executives, and analysts seeking to enhance their strategic planning capabilities. Rather than focusing on academic theory, it is designed to help you put your aspirations into action immediately.

The course emphasizes strategic planning for businesses where adaptability and continuous learning are paramount. It concentrates on corporate and investment strategies, supported by current, real-world case studies. Each participant will have the chance to develop a strategic plan and gain practical insights on how to implement it effectively.