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Course Outline
1. Introduction to Internet Marketing
- a. Defining "internet marketing"
- b. Understanding performance
- c. Potential of digital activities (advertising platforms, SEO, analytics)
- d. Planning your activities
2. Building a Marketing Strategy
- a. Preparing a brief and defining your goals
- b. Selecting advertising platforms and prioritizing activities (introduction
to campaign types within specific activities) - c. Creating an action plan, timeline, and personas while accounting for tests
and trends - d. Determining a budget and utilizing it effectively over time
3. Managing Your Marketing Team
- a. Collaborating with an agency – possible forms of engagement
- b. Benefits and drawbacks of working with an agency
- c. Managing an in-house marketing team, dividing tasks, and maximizing
performance - d. Processes and tools that streamline workflow
4. Measuring E-marketing Effectiveness
- a. Key criteria for assessing activity effectiveness
- b. Fundamental measurement indicators
- c. Analysis of sample campaign reports (including platform reports,
Analytics, and dedicated reports)
Requirements
Foundational knowledge of internet marketing.
7 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
