Brand Management Training in Norway

While numerous courses cover Brand Management, very few concentrate specifically on Business-to-Business branding. This course is dedicated to B2B branding, which differs significantly from traditional B2C brand management.

A brand's digital presence is vital for a business's survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The sum of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage in business with you.

Conducting an online brand audit has become standard practice for businesses looking to evaluate and strengthen their brand positioning within a specific market.

In addition to assessing the strengths and weaknesses of your brand's owned online assets, this audit dissects how your brand is discussed on online channels that your business does not own, thereby evaluating brand perception.

By the end of conducting an online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other disciplines within an organization; from customer experience and online user journeys to uncovering insights and developing marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

Understand marketing. Connect with customers on an emotional level. Prepare your own plan.

Align your marketing and business with customer expectations and exceed them.

Audience

This program is tailored for all employees seeking a broader perspective on their role within the business, their specific responsibilities, and how their contributions enhance the organisation as a whole

Course Format

The delivery combines several methods:

• G facilitated Discussions
• Slide Presentations
• Practical Exercises

By the end of the workshop, participants will be able to:

• Define what a “brand” is and identify ways to influence it
• Understand change strategy processes and their company’s position within them
• Outline the key principles underlying business changes
• Recognise the critical importance of Customer and Stakeholder relationships in business success
• Define the financial components of the business and their specific area
• Determine key negotiation aspects to achieve optimal outcomes for their business unit