Brand Management Training in Norway

In today's connected world, a robust digital presence is crucial for business survival.

This live, instructor-led training is tailored for marketing professionals at all levels who aim to enhance online brand positioning, assess performance, and manage brand image and reputation by conducting a thorough Online Brand Audit.

The aggregate effect of multiple online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to do business with you.

Online brand audits have become standard practice for businesses seeking to evaluate and strengthen their positioning within a specific market.

In addition to assessing owned online assets for strengths and weaknesses, this audit analyzes how the brand is discussed on external channels outside the business's ownership to evaluate brand perception.

Upon completing the audit, you will be empowered to develop a transformative brand marketing strategy aligned with broader business goals.

Although this course is classified under 'Brand Management', it spans multiple organizational disciplines, including customer experience, user journeys, insight discovery, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Assess a brand's online presence for strengths and weaknesses.
• Reveal a business's online reputation and image.
• Identify and strengthen brand positioning within a given market.
• Create a results-driven brand strategy and integrated online marketing communication plan.
• Perform competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn updated SEO guidelines in the age of AI.
• Gain insights into how different customer groups perceive a business and its products or services.
• Implement online social listening.
• Use AI to make routine brand audits more efficient.