Social Media Campaign Creation Training Course

A brand's digital presence is vital for a business's survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The sum of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage in business with you.

Conducting an online brand audit has become standard practice for businesses looking to evaluate and strengthen their brand positioning within a specific market.

In addition to assessing the strengths and weaknesses of your brand's owned online assets, this audit dissects how your brand is discussed on online channels that your business does not own, thereby evaluating brand perception.

By the end of conducting an online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other disciplines within an organization; from customer experience and online user journeys to uncovering insights and developing marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This live, instructor-led training in Norway, offered online or onsite, targets social media managers and marketing professionals at beginner to intermediate levels. It focuses on building and maintaining online communities, developing high-impact content strategies, and strengthening brand engagement.

By the end of the program, participants will be able to:

• Identify target demographics and customize social media approaches to fit their needs.
• Choose the most suitable social media channels aligned with specific business objectives.
• Formulate robust content strategies, encompassing content pillars, varied formats, and structured calendars.
• Conduct competitive analyses to sharpen social media tactics.
• Execute paid advertising campaigns and evaluate their effectiveness.
• Foster active participation and manage online communities with precision.
• Navigate social media crises while safeguarding brand reputation.
• Adopt ethical best practices and establish comprehensive social media policies.

This instructor-led digital marketing course in Norway equips professionals with essential strategies for success. Learners explore SEO, PPC, social media, email, and mobile marketing, while mastering analytics and channel planning to drive measurable business growth.

This training in Norway equips digital marketing professionals with the essential strategies needed to gain traction in the Chinese market. Learn about SEO, social media, mobile marketing, and email campaigns, using analytics and budget planning to engage customers effectively.

This 7-hour instructor-led training in Norway covers essential digital sales strategies, including customer acquisition, engagement, and retention. Participants will learn to leverage modern digital channels, enhance online customer interactions, and use CRM tools to drive measurable business growth.

This instructor-led live training in Norway (online or onsite) is designed for intermediate marketing professionals who wish to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.