Digital Marketing Training Course

In today's connected world, a robust digital presence is crucial for business survival.

This live, instructor-led training is tailored for marketing professionals at all levels who aim to enhance online brand positioning, assess performance, and manage brand image and reputation by conducting a thorough Online Brand Audit.

The aggregate effect of multiple online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to do business with you.

Online brand audits have become standard practice for businesses seeking to evaluate and strengthen their positioning within a specific market.

In addition to assessing owned online assets for strengths and weaknesses, this audit analyzes how the brand is discussed on external channels outside the business's ownership to evaluate brand perception.

Upon completing the audit, you will be empowered to develop a transformative brand marketing strategy aligned with broader business goals.

Although this course is classified under 'Brand Management', it spans multiple organizational disciplines, including customer experience, user journeys, insight discovery, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Assess a brand's online presence for strengths and weaknesses.
• Reveal a business's online reputation and image.
• Identify and strengthen brand positioning within a given market.
• Create a results-driven brand strategy and integrated online marketing communication plan.
• Perform competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn updated SEO guidelines in the age of AI.
• Gain insights into how different customer groups perceive a business and its products or services.
• Implement online social listening.
• Use AI to make routine brand audits more efficient.

This live, instructor-led training in Norway, offered online or onsite, targets social media managers and marketing professionals at beginner to intermediate levels. It focuses on building and maintaining online communities, developing high-impact content strategies, and strengthening brand engagement.

By the end of the program, participants will be able to:

• Identify target demographics and customize social media approaches to fit their needs.
• Choose the most suitable social media channels aligned with specific business objectives.
• Formulate robust content strategies, encompassing content pillars, varied formats, and structured calendars.
• Conduct competitive analyses to sharpen social media tactics.
• Execute paid advertising campaigns and evaluate their effectiveness.
• Foster active participation and manage online communities with precision.
• Navigate social media crises while safeguarding brand reputation.
• Adopt ethical best practices and establish comprehensive social media policies.

This live, instructor-led training in Norway develops critical crisis communication and emotional management capabilities for public service field teams. Master the ABC protocol, de-escalation techniques, and assertive communication strategies to resolve confrontations and uphold your organization’s reputation.

This training in Norway empowers digital marketing specialists with the key strategies required to succeed in the Chinese market. Explore SEO, social media, mobile marketing, and email campaigns, leveraging analytics and budget planning to drive effective customer engagement.

Spanning seven hours of instructor-led instruction, this module in Norway explores core digital sales tactics, from customer acquisition to engagement and retention. Learners will discover how to harness modern digital avenues, refine online customer interactions, and deploy CRM solutions to achieve tangible business growth.

This instructor-led live training in Norway (online or onsite) is designed for intermediate marketing professionals who wish to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This live, instructor-led training in Norway (delivered online or on-site) is designed for marketers ranging from beginner to intermediate levels who aim to build, oversee, and refine advertising campaigns across leading social media networks.

Upon completion, participants will have the capability to:

• Implement a systematic methodology for creating social media campaigns.
• Configure and administer ad campaigns on Facebook, Google, and TikTok.
• Establish clear campaign goals and choose the most effective ad formats.
• Pinpoint and target the optimal audience segments for their campaigns.
• Enhance ad results through the use of analytics and A/B testing.
• Distribute budgets strategically to achieve maximum return on investment.