Digital Marketing in China Training Course

A brand's digital presence is vital for a business's survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The sum of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage in business with you.

Conducting an online brand audit has become standard practice for businesses looking to evaluate and strengthen their brand positioning within a specific market.

In addition to assessing the strengths and weaknesses of your brand's owned online assets, this audit dissects how your brand is discussed on online channels that your business does not own, thereby evaluating brand perception.

By the end of conducting an online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other disciplines within an organization; from customer experience and online user journeys to uncovering insights and developing marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Norway (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals who want to build and manage online communities, develop impactful content strategies, and boost brand engagement.

By the end of this training, participants will be able to:

• Identify target audiences and customize social media strategies accordingly.
• Choose the most suitable social media platforms based on business objectives.
• Develop effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Create paid ad campaigns and evaluate their success.
• Engage and moderate online communities effectively.
• Manage social media crises and preserve brand reputation.
• Implement ethical best practices and social media policies.

This training program is ideally suited for professionals engaged in Digital Marketing and strategic planning. It encompasses the fundamental concepts necessary to establish a strong presence in digital media. The course offers delegates an overview of core digital marketing principles, ranging from mobile and social media marketing to Email marketing, PPC, and SEO. Upon completion, participants will grasp the critical role of analytics and effective strategy, reinforced by practical examples.

This instructor-led, live training in Norway (online or onsite) is designed for general staff members at the beginner-to-intermediate level who wish to master the fundamental concepts of digital marketing, direct marketing strategies, and the effective use of SaaS tools.

Upon completion of this training, participants will be able to:

• Develop a comprehensive understanding of digital marketing within the SaaS industry.
• Acquire practical skills for executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan specifically tailored for SaaS products.

Digital sales integrates proven sales methodologies with contemporary digital platforms to effectively connect with, engage, and retain customers. This training provides participants with actionable strategies and tools to enhance their digital footprint, elevate the customer experience, and achieve tangible business growth.

Delivered by an instructor either online or onsite, this training is designed for sales professionals at beginner to intermediate levels who aim to strengthen their digital selling capabilities and customer engagement skills to secure better results in online markets.

After completing this training, participants will be able to:

• Utilize digital channels strategically to attract and convert new customers.
• Conduct professional and engaging online sales interactions.
• Foster customer loyalty through consistent and tailored follow-up.
• Implement digital tools to optimize customer relationship management.
• Apply practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and group discussions.
• Practical exercises utilizing digital tools and real-world scenarios.
• Simulations of authentic sales interactions.

Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

Over the course of 7 hours, participants gain a comprehensive understanding of the Google advertising ecosystem, including where to place ads and the advantages of various ad formats.
This training is highly practical, with participants spending the majority of their time working directly within their Google
Ads account. Here, they manually configure the campaign under the guidance of the instructor.
Beyond setting up the campaign, learners will also master post-launch optimization techniques to ensure satisfactory results.

The session is led by an industry practitioner who actively runs advertising campaigns on Google. The final 30 minutes of the course are reserved for a Q&A segment, giving participants the chance to receive answers to specific questions about advertising on Google Ads.

Target Audience:
This Fundamental Google Ads course is designed for individuals who already possess a foundational understanding of internet marketing and wish to expand their expertise by mastering the largest Google advertising platform.

This instructor-led live training in Norway (online or onsite) is designed for intermediate marketing professionals who wish to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Key Learning Outcomes:

• Understand the full range of possibilities available in internet marketing
• Gain insight into the specific features of advertising platforms and appreciate the critical roles of SEO and analytics
• Learn how to develop a marketing strategy tailored to your personal goals and your company’s needs
• Acquire knowledge of the specifics involved in building strategies and establishing operational processes
• Understand how to effectively collaborate with other digital agencies

Skills Gained

• Strategy preparation
• Evaluating strategy performance
• Ability to select priority platforms relevant to your field
• Constructing effective cooperation processes with agencies and evaluating their outcomes

Professional Attitudes

• Conscious management of marketing activities (whether handled by an internal team or an agency) and the preparation of digital strategies
• Confidence in executed activities and awareness of the steps and tests performed

SCM (Supply Chain Management) refers to the coordination of activities involved in moving goods and materials from suppliers to consumers.

In this instructor-led, live training, participants will learn the fundamentals of SCM as they apply to the China market. This training is aimed at managers who wish to enter the Chinese market. It includes a series of discussions, case studies and exercises to help participants prepare for real-world implementation and practice.

By the end of this training, participants will be able to:

• Understand the dynamics of SCM in China vs SCM in other countries
• Take advantage of China-specific innovations in the supply chain to develop an SCM strategy
• Implement an integrated end-to-end approach to SCM
• Negotiate on price with local suppliers
• Identify key global sourcers and other players in the China supply chain
• Conduct a detailed analysis of common business sourcing problems in China

Audience

• Sourcing Managers
• Persons involved in the SCM process

Format of the course

• Part lecture, part discussion, exercises and hands-on practice

This instructor-led, live training in Norway (online or onsite) is designed for beginner to intermediate-level marketers who want to create, manage, and optimize advertising campaigns on major social media platforms.

Upon completion of this training, participants will be able to:

• Develop a structured approach to building social media campaigns.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and choose the appropriate ad formats.
• Identify and target the ideal audience for advertising campaigns.
• Optimize ad performance through analytics and A/B testing.
• Allocate budgets efficiently to maximize return on investment.