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Course Outline

Introduction to AI in Public Communications

  • The role of ChatGPT in external communication workflows
  • Understanding the capabilities and limitations when creating public-facing messages
  • Maintaining responsible and ethical communication practices with AI tools

Drafting Public Notices and Announcements

  • Utilizing prompts to generate policy updates, alerts, and formal statements
  • Developing tailored versions for different channels (web, print, social media)
  • Ensuring factual accuracy and readiness for approval

Social Media Messaging with ChatGPT

  • Crafting concise and platform-specific posts (X, LinkedIn, Facebook)
  • Refining tone and voice to resonate with specific audiences
  • Building campaigns that include hashtags, calls to action, and optimal timing cues

Multilingual Content and Translation Assistance

  • Employing ChatGPT for rapid and accurate message translation
  • Adjusting cultural nuances and structure in content intended for citizens
  • Reviewing translated materials for readability and accessibility standards

Templates and Reusable Prompts

  • Developing reusable content frameworks (such as FAQ responses and status updates)
  • Integrating tone and style directives directly into prompts
  • Using examples to guide the structure of ChatGPT’s output

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all generated outputs
  • Prompting for specific tones: informative, empathetic, reassuring, and others
  • Evaluating output against accessibility and inclusion checklists

Conclusion and Recommended Next Steps

Requirements

  • Familiarity with public communication processes or external stakeholder messaging strategies
  • No previous experience with AI or ChatGPT is necessary

Intended Audience

  • Communications officers
  • Outreach coordinators
  • Public relations teams
 7 Hours

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