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Course Outline
Introduction to AI in Public Communications
- The role of ChatGPT in external communication workflows
- Understanding the capabilities and limitations when creating public-facing messages
- Maintaining responsible and ethical communication practices with AI tools
Drafting Public Notices and Announcements
- Utilizing prompts to generate policy updates, alerts, and formal statements
- Developing tailored versions for different channels (web, print, social media)
- Ensuring factual accuracy and readiness for approval
Social Media Messaging with ChatGPT
- Crafting concise and platform-specific posts (X, LinkedIn, Facebook)
- Refining tone and voice to resonate with specific audiences
- Building campaigns that include hashtags, calls to action, and optimal timing cues
Multilingual Content and Translation Assistance
- Employing ChatGPT for rapid and accurate message translation
- Adjusting cultural nuances and structure in content intended for citizens
- Reviewing translated materials for readability and accessibility standards
Templates and Reusable Prompts
- Developing reusable content frameworks (such as FAQ responses and status updates)
- Integrating tone and style directives directly into prompts
- Using examples to guide the structure of ChatGPT’s output
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all generated outputs
- Prompting for specific tones: informative, empathetic, reassuring, and others
- Evaluating output against accessibility and inclusion checklists
Conclusion and Recommended Next Steps
Requirements
- Familiarity with public communication processes or external stakeholder messaging strategies
- No previous experience with AI or ChatGPT is necessary
Intended Audience
- Communications officers
- Outreach coordinators
- Public relations teams
7 Hours
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.