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Course Outline
Marketing Overview
- Marketing - why, when and what for?
- The 4Ps
- Segmentation
- Direct Marketing
- Failed campaigns and how to avoid making the same mistake
- Marketing for small business
- Marketing for general practice
- Social media – the benefits and the dangers
Checklist of tools for general practice marketing
Marketing Planning
- Choosing the right segment
- Choosing the right channel
- Maximising cost savings
- Guerilla marketing
- Win Win partnerships to generate increased patient footfall
- Special guidance focused on various socio-economic groups
Becoming a Patient Centred Practice
- What is patient centred practice
- Features and benefits
- Service audit and what services to plan for
- What do your patients want from you?
Patient surveys
- Learn how to increase patient satisfaction
- Identify the patient segments to target
- Design a straightforward, practical questionnaire
Marketing Audit
- Understand how to appraise and improve your marketing materials
- The importance of the surgery leaflet
- POS materials and how to use them
About the trainer
- The business coach for this course works for the European Union as an expert consultant on the Horizon 2020 programme and is responsible for evaluating Primary Care funding proposals in regard to care of the elderly.
- For five years, he worked for the largest independent medical media company in Europe in the role of Vice President Marketing and was a member of the management board. As a result, he has a good understanding of primary care best practice throughout Europe.
The trainer won an award for his client Roche, for designing the world’s best patient education programme.
- For the past 12 years he has worked with the National Health Service in Primary Care as an advisor in the field of HR, strategy, patient retention, back office streamlining and the ethical attraction of new patients.
- He teaches the executive MBA programme at one of the best economic universities in Europe
Requirements
None although you will benefit more if you take the strategic planning for General Practice course first
14 Hours
Testimonials (2)
Responses with solutions and practical use.
Agnieszka - AIRBUS HELICOPTERS POLSKA SP. Z O.O.
Course - Google AdWords: Beginner to Advanced
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.