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Course Outline

Introduction

Overview of Google AdWords

  • What is Google AdWords?
  • Key features of Google AdWords

Setting Up the Environment

  • Configuring Google AdWords

Launching a Campaign

  • Engaging with Google search partners
  • Targeting specific languages and locations

Search Ads

  • Creating search advertisements

Keywords

  • Utilizing the Google AdWords tool
  • Leveraging the Google Keyword Planner
  • Aligning keywords with landing pages

Google AdWords Search Analytics

  • Integrating Google AdWords with Google Analytics
  • Analyzing statistics and performance metrics

Bidding Strategies

  • Working with competitive metrics
  • Using automated rules

Conversion Campaigns

  • Utilizing conversion tracking
  • Implementing a conversion tag

Remarketing

  • Implementing a remarketing tag
  • Managing remarketing lists and audiences

Ad Extensions

  • Adding extensions to advertisements
  • Previewing the final ad appearance

Summary and Conclusion

Requirements

  • Fundamental knowledge of computer operations

Target Audience

  • Marketing professionals
 7 Hours

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