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Course Outline
Introduction
Overview of Google AdWords
- What is Google AdWords?
- Key features of Google AdWords
Setting Up the Environment
- Configuring Google AdWords
Launching a Campaign
- Engaging with Google search partners
- Targeting specific languages and locations
Search Ads
- Creating search advertisements
Keywords
- Utilizing the Google AdWords tool
- Leveraging the Google Keyword Planner
- Aligning keywords with landing pages
Google AdWords Search Analytics
- Integrating Google AdWords with Google Analytics
- Analyzing statistics and performance metrics
Bidding Strategies
- Working with competitive metrics
- Using automated rules
Conversion Campaigns
- Utilizing conversion tracking
- Implementing a conversion tag
Remarketing
- Implementing a remarketing tag
- Managing remarketing lists and audiences
Ad Extensions
- Adding extensions to advertisements
- Previewing the final ad appearance
Summary and Conclusion
Requirements
- Fundamental knowledge of computer operations
Target Audience
- Marketing professionals
7 Hours
Testimonials (1)
Responses with solutions and practical use.