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 Duration 7 hours

Course Outline

Introduction

• The root cause of product failure: developing solutions for needs customers do not possess

Customer Interviews

• Crafting an effective interview guide
• Formulating questions that do not steer the customer
• Synthesizing the feedback received

Journey and Process Mapping

• Charting the customer journey
• Identifying true pain points

From Insights to Action

• Converting insights into hypotheses
• Translating hypotheses into backlog items

Prototype Testing

• Validating ideas affordably before development
• Collaborating with UX teams on prototypes

Practice

• Conducting an interview round and creating a journey map using a real case

Summary and Next Steps

Requirements

Prerequisites

• No prior experience in customer research is necessary

Target Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to drive decisions based on customer evidence

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