Advanced Sales Strategies for Leaders Training Course

A brand's digital presence is vital for a business's survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The sum of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage in business with you.

Conducting an online brand audit has become standard practice for businesses looking to evaluate and strengthen their brand positioning within a specific market.

In addition to assessing the strengths and weaknesses of your brand's owned online assets, this audit dissects how your brand is discussed on online channels that your business does not own, thereby evaluating brand perception.

By the end of conducting an online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other disciplines within an organization; from customer experience and online user journeys to uncovering insights and developing marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This live, instructor-led training in Norway, offered online or onsite, targets social media managers and marketing professionals at beginner to intermediate levels. It focuses on building and maintaining online communities, developing high-impact content strategies, and strengthening brand engagement.

By the end of the program, participants will be able to:

• Identify target demographics and customize social media approaches to fit their needs.
• Choose the most suitable social media channels aligned with specific business objectives.
• Formulate robust content strategies, encompassing content pillars, varied formats, and structured calendars.
• Conduct competitive analyses to sharpen social media tactics.
• Execute paid advertising campaigns and evaluate their effectiveness.
• Foster active participation and manage online communities with precision.
• Navigate social media crises while safeguarding brand reputation.
• Adopt ethical best practices and establish comprehensive social media policies.

This instructor-led live training in Norway (online or onsite) is designed for intermediate marketing professionals who wish to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This live, instructor-led training in Norway (delivered online or on-site) is designed for marketers ranging from beginner to intermediate levels who aim to build, oversee, and refine advertising campaigns across leading social media networks.

Upon completion, participants will have the capability to:

• Implement a systematic methodology for creating social media campaigns.
• Configure and administer ad campaigns on Facebook, Google, and TikTok.
• Establish clear campaign goals and choose the most effective ad formats.
• Pinpoint and target the optimal audience segments for their campaigns.
• Enhance ad results through the use of analytics and A/B testing.
• Distribute budgets strategically to achieve maximum return on investment.

This instructor-led, live training in Norway (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to develop and execute effective marketing strategies, analyze market trends, and maximize ROI in competitive markets.

By the end of this training, participants will be able to:

• Understand the core principles of strategic marketing and its importance in business success
• Conduct market research to identify target audiences and competitive positioning
• Develop a comprehensive marketing strategy with clear goals and KPIs
• Implement digital and traditional marketing tactics effectively
• Evaluate and optimize marketing campaigns for better performance

This instructor-led, live training in Norway (online or onsite) is designed for sales and marketing professionals who want to learn various cross-selling and upselling strategies and techniques.

By the end of this training, participants will be able to:

• Learn and understand the fundamentals of selling.
• Apply various techniques and strategies to achieve sales targets.
• Develop and improve customer relationships.