Get in Touch

Course Outline

Introduction to Qwen Chat for Research Workflows

  • Positioning Qwen Chat within intelligence processes
  • Comparing AI-assisted versus manually executed research tasks
  • Ensuring reliability and mitigating analytical risks

Prompt Engineering for Market Research

  • Structuring prompts to effectively extract relevant insights
  • Managing tone and maintaining analytical precision
  • Controlling depth, scope, and specificity

Summarizing Industry Reports and Documents

  • Techniques for processing lengthy reports
  • Identifying key trends, metrics, and critical takeaways
  • Creating concise, executive-ready summaries

Competitive Analysis with Qwen Chat

  • Constructing comparison matrices through strategic prompting
  • Highlighting strengths, weaknesses, and unique differentiators
  • Drafting competitor briefs suitable for leadership review

Generating Business Intelligence Outputs

  • Developing SWOT analyses and strategic snapshots
  • Drafting insights on opportunities and risks
  • Creating reusable templates for BI tasks

Analyzing Market Data and Qualitative Inputs

  • Extracting insights from qualitative sources
  • Interpreting trends, customer sentiment, and market signals
  • Synthesizing fragmented data into coherent narratives

Workflow Integration and Best Practices

  • Building repeatable, AI-assisted research workflows
  • Implementing quality control and verification techniques
  • Ensuring alignment with internal research standards

Ethics, Limitations, and Governance

  • Managing confidentiality and promoting responsible use
  • Recognizing model limitations in analytical contexts
  • Applying human-in-the-loop validation

Summary and Next Steps

Requirements

  • A foundational grasp of market research principles
  • Practical experience with analytical or reporting software
  • Knowledge of core business strategy concepts

Target Audience

  • Business analysts
  • Market research teams
  • Staff in strategy, planning, and product management
 14 Hours

Number of participants


Price per participant

Upcoming Courses

Related Categories