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Course Outline

Introduction

  • Defining UX
  • UX versus UI
  • The UX Process
  • Aligning User and Business Objectives

Understanding Users

  • Principles of User Research
  • Creating User Profiles
  • Techniques for Effective User Interviews
  • Common Design Patterns
  • Responsive Design Considerations

Information Architecture (IA)

  • Core Concepts of Information Architecture
  • Types of Information Architecture

Visual Design Principles

  • Visual Weight
  • Contrast
  • Depth
  • Colour Theory
  • Alignment
  • Proximity
  • Repetition
  • Line
  • Edge Management
  • Breaking Visual Patterns

Visual Hierarchy

  • The Z-Pattern
  • The F-Pattern

 
Layout Design

  • Browsing Behaviours
  • Searching Behaviours
  • Discovery Processes

Page Frameworks

  • Wireframing
  • The Fold
  • Imagery and Media
  • Headlines and Typography
  • Interaction Paths

Forms Design

  • Effective Calls-to-Action
  • Label Best Practices
  • Placeholder Text
  • Instructional Guidance
  • Button Design

User Psychology

  • Conditioning in Design
  • Persuasive Techniques
  • The Role of Experience

Data Literacy

  • Understanding Data
  • Summarizing Findings
  • Statistical Analysis
  • Graph Interpretation
  • Testing Methodologies

Requirements

Essential computer literacy.
Foundational knowledge of web page and application design is beneficial.

 14 Hours

Number of participants


Price per participant

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