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Course Outline

Introduction to Machine Learning in Business

  • Machine learning as a core component of Artificial Intelligence.
  • Types of machine learning: supervised, unsupervised, reinforcement, and semi-supervised.
  • Common ML algorithms used in business applications.
  • Challenges, risks, and potential uses of ML in AI.
  • Overfitting and the bias-variance tradeoff.

Machine Learning Techniques and Workflow

  • The Machine Learning lifecycle: from problem definition to deployment.
  • Classification, regression, clustering, and anomaly detection.
  • When to utilize supervised versus unsupervised learning.
  • Understanding reinforcement learning in business automation.
  • Considerations in ML-driven decision-making.

Data Preprocessing and Feature Engineering

  • Data preparation: loading, cleaning, and transforming data.
  • Feature engineering: encoding, transformation, and creation.
  • Feature scaling: normalization and standardization.
  • Dimensionality reduction: PCA and variable selection.
  • Exploratory data analysis and business data visualization.

Case Studies in Business Applications

  • Advanced feature engineering for improved prediction using linear regression.
  • Time series analysis and forecasting monthly sales volume: seasonal adjustment, regression, exponential smoothing, ARIMA, and neural networks.
  • Segmentation analysis using clustering and self-organizing maps.
  • Market basket analysis and association rule mining for retail insights.
  • Customer default classification using logistic regression, decision trees, XGBoost, and SVM.

Summary and Next Steps

Requirements

  • Basic familiarity with machine learning concepts and terminology.
  • Experience with data analysis or handling datasets.
  • Familiarity with a programming language (e.g., Python) is advantageous, though not required.

Target Audience

  • Business analysts and data professionals.
  • Decision-makers interested in adopting AI.
  • IT professionals investigating machine learning applications within business contexts.
 14 Hours

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