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Course Outline

Introduction

  • The Generative AI Leader certification: value and audience
  • Exam format, domains and weightings, and how to prepare

Fundamentals of Gen AI (~30%)

  • Core gen AI concepts and use cases (AI, ML, LLMs, foundation models, multimodal and diffusion models, prompt engineering)
  • Machine learning approaches (supervised, unsupervised, reinforcement) and the ML lifecycle
  • Foundation model selection criteria (modality, context window, cost, performance, customization)
  • Data types and data quality in gen AI (structured vs unstructured, labeled vs unlabeled)
  • The gen AI landscape layers and Google's foundation models (Gemini, Gemma, Imagen, Veo)

Google Cloud's Gen AI Offerings (~35%)

  • Google Cloud's gen AI strengths and AI-optimized infrastructure (TPUs, GPUs, hypercomputer)
  • Prebuilt offerings: Gemini app and Gemini Advanced, Gemini for Google Workspace, Gemini Enterprise
  • Customer experience: Customer Engagement Suite (Conversational Agents, Agent Assist, Conversational Insights)
  • Developer enablement: Vertex AI / Agent Platform, Model Garden, and RAG offerings
  • Gen AI agent tooling (extensions, functions, data stores) and relevant Google Cloud services

Techniques to Improve Gen AI Model Output (~20%)

  • Overcoming foundation model limitations (knowledge cutoff, bias, hallucinations, edge cases)
  • Prompt engineering techniques (zero-shot, one-shot, few-shot, role, prompt chaining, chain-of-thought, ReAct)
  • Grounding and Retrieval-Augmented Generation (RAG)
  • Sampling parameters for controlling output (temperature, top-p, token count, safety settings)

Business Strategies for Successful Gen AI Solutions (~15%)

  • Implementation steps and solution selection methodology
  • Secure AI and Google's Secure AI Framework (SAIF)
  • Responsible AI: privacy, bias and fairness, accountability, and explainability

Exam Preparation

  • Sample questions and domain-by-domain review
  • Full mock exam and answer analysis
  • Study plan and exam-day strategy

Summary and Next Steps

Requirements

Prerequisites

  • No technical prerequisites required
  • General familiarity with business technology is beneficial

Audience

  • Leaders, managers, and decision-makers
  • Business professionals in any role adopting generative AI
  • Anyone preparing for the Google Cloud Generative AI Leader certification
 14 Hours

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