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 Duration 14 hours

Course Outline

Foundations of AI in OOH/DOOH Digital Marketing

  • Understanding the OOH and DOOH advertising ecosystem
  • The current state of programmatic OOH
  • How AI drives improvements in sales and operational efficiency

AI-Enhanced Prospecting and Lead Assessment

  • Pinpointing key accounts through AI-generated insights
  • Applying predictive models for lead scoring
  • Syncing AI prospecting data with CRM platforms

Customizing Proposals with AI Assistance

  • Generating dynamic content for client-facing proposals
  • Receiving AI-supported creative suggestions
  • Tailoring offers based on customer behavior analytics

Analyzing Data for Performance Clarity

  • Gathering and processing data from OOH campaigns
  • Utilizing AI tools for efficient performance reporting
  • Predicting trends and optimizing inventory use

AI-Driven Pitch Simulation and Skill Development

  • Practicing objection handling with AI chatbots
  • Employing speech analysis and feedback mechanisms
  • Engaging in scenario-based pitch role-plays

Integration with DV360, Place Exchange, and Ecosystem Partners

  • Linking AI workflows with DV360 for programmatic OOH execution
  • Leveraging Place Exchange API data for precision targeting and reporting
  • Identifying automation potentials in the proposal-to-delivery pipeline

Ethics, Privacy, and Regulatory Compliance in AI Advertising

  • Navigating data privacy requirements
  • Ensuring transparency in AI-based decisions
  • Adhering to industry compliance standards

Recap and Future Directions

Requirements

  • Foundational knowledge of digital marketing principles
  • Working familiarity with OOH and DOOH advertising processes
  • Prior background in sales or client management

Target Audience

  • OOH and DOOH sales personnel
  • Specialists in programmatic advertising
  • Account managers specializing in media sales

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