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 Duration 14 hours

Course Outline

Foundations of AI in Digital Marketing for OOH/DOOH

  • Exploring the OOH and DOOH advertising ecosystem
  • The current programmatic OOH landscape
  • How AI enhances sales operations and effectiveness

AI-Driven Prospecting and Lead Qualification

  • Utilizing AI insights to identify key target accounts
  • Implementing predictive lead scoring models
  • Seamlessly integrating AI prospecting tools with CRM systems

Personalizing Proposals with AI

  • Generating dynamic content for client-facing proposals
  • Applying AI-assisted recommendations for creative assets
  • Customizing offers based on customer behavior analytics

Data Analytics and Performance Intelligence

  • Efficiently collecting and processing OOH campaign data
  • Employing AI tools for detailed performance reporting
  • Forecasting trends and optimizing inventory usage

AI in Pitch Simulation and Skill Development

  • Practicing objection handling with AI chatbots
  • Utilizing speech analysis tools for real-time feedback
  • Engaging in scenario-based pitch roleplays

Integrating AI with DV360, Place Exchange, and Other Platforms

  • Linking AI workflows to DV360 for programmatic OOH execution
  • Leveraging Place Exchange API data for precise targeting and reporting
  • Automating processes from proposal creation to delivery

Ethics, Privacy, and Compliance in AI Advertising

  • Navigating data privacy requirements
  • Ensuring transparency in AI-driven decisions
  • Adhering to industry compliance standards

Conclusion and Future Directions

Requirements

  • A foundational grasp of digital marketing principles
  • Working knowledge of OOH and DOOH advertising processes
  • Background in sales or account management roles

Intended Audience

  • OOH and DOOH sales teams
  • Specialists in programmatic advertising
  • Account managers focused on media sales

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