Course Outline
Foundations of AI in OOH/DOOH Digital Marketing
- Understanding the OOH and DOOH advertising ecosystem
- The current state of programmatic OOH
- How AI drives improvements in sales and operational efficiency
AI-Enhanced Prospecting and Lead Assessment
- Pinpointing key accounts through AI-generated insights
- Applying predictive models for lead scoring
- Syncing AI prospecting data with CRM platforms
Customizing Proposals with AI Assistance
- Generating dynamic content for client-facing proposals
- Receiving AI-supported creative suggestions
- Tailoring offers based on customer behavior analytics
Analyzing Data for Performance Clarity
- Gathering and processing data from OOH campaigns
- Utilizing AI tools for efficient performance reporting
- Predicting trends and optimizing inventory use
AI-Driven Pitch Simulation and Skill Development
- Practicing objection handling with AI chatbots
- Employing speech analysis and feedback mechanisms
- Engaging in scenario-based pitch role-plays
Integration with DV360, Place Exchange, and Ecosystem Partners
- Linking AI workflows with DV360 for programmatic OOH execution
- Leveraging Place Exchange API data for precision targeting and reporting
- Identifying automation potentials in the proposal-to-delivery pipeline
Ethics, Privacy, and Regulatory Compliance in AI Advertising
- Navigating data privacy requirements
- Ensuring transparency in AI-based decisions
- Adhering to industry compliance standards
Recap and Future Directions
Requirements
- Foundational knowledge of digital marketing principles
- Working familiarity with OOH and DOOH advertising processes
- Prior background in sales or client management
Target Audience
- OOH and DOOH sales personnel
- Specialists in programmatic advertising
- Account managers specializing in media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.