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Duration 14 hours
Course Outline
Foundations of AI in Digital Marketing for OOH/DOOH
- Exploring the OOH and DOOH advertising ecosystem
- The current programmatic OOH landscape
- How AI enhances sales operations and effectiveness
AI-Driven Prospecting and Lead Qualification
- Utilizing AI insights to identify key target accounts
- Implementing predictive lead scoring models
- Seamlessly integrating AI prospecting tools with CRM systems
Personalizing Proposals with AI
- Generating dynamic content for client-facing proposals
- Applying AI-assisted recommendations for creative assets
- Customizing offers based on customer behavior analytics
Data Analytics and Performance Intelligence
- Efficiently collecting and processing OOH campaign data
- Employing AI tools for detailed performance reporting
- Forecasting trends and optimizing inventory usage
AI in Pitch Simulation and Skill Development
- Practicing objection handling with AI chatbots
- Utilizing speech analysis tools for real-time feedback
- Engaging in scenario-based pitch roleplays
Integrating AI with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH execution
- Leveraging Place Exchange API data for precise targeting and reporting
- Automating processes from proposal creation to delivery
Ethics, Privacy, and Compliance in AI Advertising
- Navigating data privacy requirements
- Ensuring transparency in AI-driven decisions
- Adhering to industry compliance standards
Conclusion and Future Directions
Requirements
- A foundational grasp of digital marketing principles
- Working knowledge of OOH and DOOH advertising processes
- Background in sales or account management roles
Intended Audience
- OOH and DOOH sales teams
- Specialists in programmatic advertising
- Account managers focused on media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.