Advertising and Creativity: Storytelling, Trends, AI, and Art Training Course

Artificial intelligence (AI) in digital marketing involves utilizing AI technologies to boost sales effectiveness, targeting precision, personalization, and campaign optimization within the advertising sector.

This instructor-led live training, available online or onsite, is designed for intermediate-level OOH/DOOH sales professionals seeking to harness AI for prospecting, proposal personalization, data analysis, and pitch simulation. The curriculum emphasizes programmatic integrations, specifically focusing on DV360 and Place Exchange.

Upon completion of this training, participants will be equipped to:

• Deploy AI tools to identify and qualify high-value prospects.
• Leverage AI-driven personalization to craft compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Simulate sales pitches using AI to enhance preparation and performance.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live laboratory environment.

Customization Options

• For tailored training arrangements, please contact us directly.

This course delves into the practical implementation of artificial intelligence within institutional marketing for private higher education institutions. It addresses key areas such as content development and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal cultural shifts, and stakeholder engagement, all viewed through the lens of AI technologies.

This instructor-led live training, available either online or on-site, is designed for intermediate-level marketing and communications professionals in higher education who aim to leverage AI to enhance student recruitment, boost institutional reputation, differentiate programs, and improve operational efficiency.

Upon completion of this training, participants will be equipped to:

• Develop AI-assisted content for academic and brand positioning that aligns with target personas and distribution channels.
• Formulate reputation and public relations strategies informed by AI for both digital and traditional platforms.
• Enhance digital campaigns through segmentation, attribution analysis, and advanced analytics.
• Recommend AI-driven innovations for academic offerings and value-added services.
• Strategize internal change management and digital culture initiatives to facilitate AI adoption.
• Design engagement tactics for schools and prospective students, supported by AI-driven workflows.

Course Format

• Interactive lectures and discussions.
• Practical labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Course Customization Options

• For a customized version tailored to your specific institution, please contact us to arrange.

This practical course demonstrates how accessible, no-code and low-code AI tools can be utilized for everyday sales and market analysis tasks — ranging from automating routine work to creating predictive insights and visual dashboards.

This instructor-led, live training (available online or onsite) targets beginner-level to intermediate-level commercial professionals who wish to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be able to:

• Explain key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational tool designed to boost productivity by supporting content creation, research, communication, and workflow automation.

This instructor-led live training (available online or onsite) targets professionals with little to no prior experience in AI who want to enhance their efficiency by integrating ChatGPT into their daily tasks.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanics.
• Apply ChatGPT effectively across various workplace responsibilities.
• Craft optimized prompts to receive higher-quality responses.
• Recognize ChatGPT’s limitations and adhere to best practices.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical practice.
• Hands-on implementation within a live lab environment.

Customization Options

• For customized training arrangements, please contact us.

This instructor-led live training in Norway (online or onsite) is designed for marketers who wish to apply ChatGPT to their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led live training in Norway (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Norway (online or onsite) targets intermediate to advanced marketing professionals seeking to apply DeepSeek for real-time data analysis, customer behavior prediction, and automated campaign management.

Upon completion of this training, participants will be equipped to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Utilize AI for audience segmentation and customized marketing efforts.
• Connect DeepSeek with marketing automation tools to streamline campaign management.
• Apply predictive analytics to anticipate customer behavior and enhance targeting precision.

This instructor-led, live training in Norway (online or onsite) is designed for marketing professionals, digital strategists, and technology enthusiasts of all levels who wish to leverage generative AI to create personalized marketing campaigns.

Upon completion of this training, participants will be able to:

• Grasp the basics of generative AI and its applications in marketing.
• Employ generative AI tools and platforms to create campaigns.
• Create personalized marketing content using AI models.
• Integrate AI-generated content into wider marketing strategies.
• Evaluate and enhance the performance of AI-driven marketing campaigns.

This instructor-led, live training in Norway (online or onsite) is designed for intermediate-level marketing and sales professionals who want to leverage AI prompt engineering to create personalized campaigns, enhance customer engagement, and streamline automated sales processes.

Upon completion of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.