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 Duration 7 hours

Course Outline

Introduction to Adobe Express

  • Overview of Adobe Express and its practical applications
  • An in-depth look at the dashboard and editor interface
  • Exploring the workspace, available templates, and various design formats

Producing Visual Materials

  • Manipulating text, images, shapes, and icons
  • Designing graphics for platforms like Instagram and LinkedIn
  • Employing animations and transitions to enhance engagement

Video and Multimedia Workflows

  • Recording and editing short video clips
  • Incorporating voiceovers, background music, and subtitles
  • Utilizing themes and layouts to strengthen narrative structure

Brand Identity and Templates

  • Configuring brand-specific colors, fonts, and logos
  • Implementing branded templates across organizational teams
  • Saving design components for future reuse

Publishing and Team Collaboration

  • Sharing projects and exporting assets for web and social media channels
  • Collaborating effectively with team members
  • Exploring integration options with Adobe Creative Cloud

Design Best Practices

  • Achieving a clear balance between text and visual elements
  • Maintaining consistency and brand integrity across all designs
  • Applying accessibility standards and mobile-friendly design principles

Recap and Future Learning Paths

Requirements

  • A foundational grasp of basic digital media principles
  • Comfort with web browsers and utilizing cloud-based applications

Target Audience

  • Marketing and communications teams
  • Social media managers and content creators
  • Educators and administrative staff responsible for creating visual materials

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