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Duration 14 hours
Course Outline
Introduction to Generative Media on Vertex AI
- Overview of the Veo, Imagen, Chirp, and Lyria models
- Industry-specific application cases
- Practical lab: configuring the Vertex AI environment
Image Synthesis with Imagen
- Designing prompts for high-fidelity images
- Considerations for style, consistency, and branding
- Practical lab: generating product visuals
Video Production with Veo
- Implementing text-to-video workflows
- Editing and polishing generative video content
- Practical lab: creating concise marketing videos
Speech and Audio Processing with Chirp
- Text-to-speech and speech-to-text features
- Applications in voice cloning and accessibility
- Practical lab: producing branded audio assets
Music Generation with Lyria
- Compositional generation across various genres
- Incorporating music into marketing and media campaigns
- Practical lab: creating background scores
Integrating Multiple Media Modalities
- Chaining outputs between models (image + audio + video)
- Developing multimodal workflows for narrative storytelling
- Practical lab: producing a complete multimedia campaign package
Enterprise Deployment and Best Practices
- Ethical guidelines and brand safety protocols
- Workflow optimization for scalability and compliance
- Case studies on enterprise implementation
Summary and Path Forward
Requirements
- Hands-on experience with cloud-based tools and APIs
- Fundamental understanding of generative AI principles
- Knowledge of media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Software developers
Testimonials (1)
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