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Course Outline
Introduction to Generative Media on Vertex AI
- Overview of the Veo, Imagen, Chirp, and Lyria models
- Applications and use cases across various industries
- Practical lab: Configuring the Vertex AI environment
Image Generation using Imagen
- Crafting prompts for high-fidelity image output
- Considering style, consistency, and branding requirements
- Practical lab: Developing product imagery
Video Production with Veo
- Implementing text-to-video workflows
- Editing and refining generative video content
- Practical lab: Creating short-form marketing videos
Speech and Audio Generation with Chirp
- Exploring text-to-speech and speech-to-text features
- Applications in voice cloning and accessibility
- Practical lab: Developing branded audio content
Music Composition with Lyria
- Generative composition techniques for diverse genres
- Integrating music into marketing and media campaigns
- Practical lab: Producing background music tracks
Integrating Multiple Media Modalities
- Chaining outputs across different models (combining image, audio, and video)
- Developing multimodal workflows for enhanced storytelling
- Practical lab: Creating a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical considerations and ensuring brand safety
- Optimizing workflows for scalability and compliance
- Reviewing case studies of enterprise adoption
Summary and Future Directions
Requirements
- Practical experience with cloud-based tools and API integrations
- Fundamental grasp of generative AI principles
- Knowledge of media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Software developers
14 Hours
Testimonials (1)
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