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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of the Veo, Imagen, Chirp, and Lyria models
  • Applications and use cases across various industries
  • Practical lab: Configuring the Vertex AI environment

Image Generation using Imagen

  • Crafting prompts for high-fidelity image output
  • Considering style, consistency, and branding requirements
  • Practical lab: Developing product imagery

Video Production with Veo

  • Implementing text-to-video workflows
  • Editing and refining generative video content
  • Practical lab: Creating short-form marketing videos

Speech and Audio Generation with Chirp

  • Exploring text-to-speech and speech-to-text features
  • Applications in voice cloning and accessibility
  • Practical lab: Developing branded audio content

Music Composition with Lyria

  • Generative composition techniques for diverse genres
  • Integrating music into marketing and media campaigns
  • Practical lab: Producing background music tracks

Integrating Multiple Media Modalities

  • Chaining outputs across different models (combining image, audio, and video)
  • Developing multimodal workflows for enhanced storytelling
  • Practical lab: Creating a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical considerations and ensuring brand safety
  • Optimizing workflows for scalability and compliance
  • Reviewing case studies of enterprise adoption

Summary and Future Directions

Requirements

  • Practical experience with cloud-based tools and API integrations
  • Fundamental grasp of generative AI principles
  • Knowledge of media production workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Software developers
 14 Hours

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