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Duration 40 hours
Course Outline
1. Product Strategy and Foundation
- Identifying core customer needs
- Analyzing the market landscape and competition
- Estimating market size relative to the specific customer issue or requirement
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategic direction
- Prioritizing initiatives based on value versus effort
- Mapping value and defining desired outcomes
2. Product Development and Creation
- User-centered design principles (UX/UI)
- Iterative development using cross-functional teams (Scrum)
- Managing the backlog and crafting user stories
- Early-stage validation methods (MVPs, experiments)
- Defining key product metrics
- Hands-on Design Thinking workshop
- Executive-level prompt engineering (Applying AI to products)
- Data-informed design approaches
- Service design blueprints (Service mapping)
- Expert-led session on backlog management and prioritization
3. Product Delivery and Launch
- Managing releases and product roadmaps
- Executing go-to-market strategies
- Onboarding users and assessing post-launch experience
- Collecting feedback in live production environments
- Collaborating with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Value Realization and Growth
- Key performance indicators (NPS, DAU, retention, etc.)
- Monetization and pricing frameworks
- Funnel analysis
- Customer value metrics (LTV, CAC, ROI)
- Iterating based on data insights
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Product Profit and Loss (P&L) analysis
- Constructing the business case
Conclusion and Future Steps
Requirements
- A solid grasp of banking operational processes
- Hands-on experience in digital product creation
- Basic knowledge of Artificial Intelligence principles
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking specialists engaged in AI-focused product design
Testimonials (1)
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