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Duration 40 hours
Course Outline
1. Product Conceptualization
- Identifying customer needs
- Market and competitor evaluation
- Assessing market size related to customer issues or demands
- User segmentation and persona creation
- Establishing product vision, purpose, and strategy
- Prioritization based on value and effort
- Value mapping and defining desired outcomes
2. Product Development
- User-centered design (UX/UI)
- Incremental and iterative development with cross-functional teams (Scrum)
- Backlog management and crafting user stories
- Early validation techniques (MVP, experiments)
- Defining product metrics
- Practical Design Thinking workshop
- Leadership-focused prompt engineering (AI in product development)
- Data-driven design
- Service design blueprint (service mapping)
- Backlog management and prioritization (expert-led session)
3. Product Delivery to Customers
- Release and roadmap oversight
- Go-to-market strategies
- Onboarding and assessing post-launch product experience
- Collecting feedback in production environments
- Aligning with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Value Realization
- Product metrics (NPS, DAU, retention, etc.)
- Monetization and pricing strategies
- Funnel analysis
- Customer value (LTV, CAC, ROI)
- Data-driven iteration
- Product lifecycle management
- Product scalability and sustainability
- Product P&L
- Business case formulation
Summary and Recommended Next Steps
Requirements
- A solid grasp of banking operations
- Background in digital product development
- Basic familiarity with AI principles
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking professionals engaged in AI-driven product design
Testimonials (1)
i already have some reports that i know, i will use some of the prompts that looked at today
